Shoestring Marketing: Cultivate Your Club’s Natural Resources

Shoestring Marketing: Cultivate Your Club’s Natural Resources

The upside of working with little or no marketing budget is that it forces you to get creative. Brainstorming is a great way to find an unusual solution, but don’t overlook your most obvious, readily available resource – your members and staff. By nurturing relationships with these people they will, in essence, become your most effective marketing tools.

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